As a graphic designer, I have been interested in how to reinterpret my cultural identity in a contemporary sense. In other words, I want to accept and express the fact that I am a Korean, and that Koreans have their own way of living, and a unique realm of sentiments and philosophical principles.
Living in an industiral and digital era, we are obsessed with the subconsciousness that more realistic, sharper, more rational, and more stylish is better. However, our a priori realm of sentiments is rather conceptual than realistic, rather obtuse than sharp, and rather metaphorical than forthright, which I define as a poetic shape.
In “Dance”, I wanted to portray an episode of the life with warmth of warm-hearted people. When one is most happy and joyous, one dance naturally. In addition, I think that group dance is the most and primeval freedom that one can enjoy without risking ones’s sense of security and belonging. While one might think that freedom is something that she enjoys by herself, what is the fun of dancing all by herself?
I hope that the viewers of these delightful Dance experience the world with warmth presented by the people with full of joy.